GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
ABOUT
Originally from the beautiful Blue Ridge mountains of North Carolina, Becca currently resides at the base of the majestic Rocky Mountains in Boulder, Colorado. Becca loves giving brands a voice to tell their story through inspiring, creative design. Her background ranges across a dynamic landscape with experience in print and digital design, brand development, packaging design, content management, social media strategy and photography. When she is not immersed in a creative project, Becca is usually out soaking in the beauty of nature on a long hike, practicing yoga or seeing live music.