GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
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Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
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My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
​
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
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My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics

CHERIBUNDI
Cheribundi is a tart cherry juice company in the natural products industry.
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Conducted a deep dive into the Cheribundi brand to develop brand story, theme, tone and image. My creative projects included website re-design, "CheriNation" community website, landing pages, packaging, social media content, marketing and sales collateral, digital ads, POS, trade show booth design, and photography.











