GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
CHERIBUNDI
Cheribundi is a tart cherry juice company in the natural products industry.
Conducted a deep dive into the Cheribundi brand to develop brand story, theme, tone and image. My creative projects included website re-design, "CheriNation" community website, landing pages, packaging, social media content, marketing and sales collateral, digital ads, POS, trade show booth design, and photography.
