GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
PURE SYNERGY
Pure Synergy is a line of organic supplements and Superfood powders committed to the health and well-being of all people and the planet. "Inspired by nature, made with care"
As Senior designer on a dynamic marketing team, I lead the creative vision for various projects including product launches, email campaigns, landing pages, packaging, print and digital assets. I brought the brand's creative vision to life by writing and implementing a unique design philosophy rooted in the complexities of nature and science.