GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
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Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
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My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
​
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
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My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
PURE SYNERGY
Pure Synergy is a line of organic supplements and Superfood powders committed to the health and well-being of all people and the planet. "Inspired by nature, made with care"
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As Senior designer on a dynamic marketing team, I lead the creative vision for various projects including product launches, email campaigns, landing pages, packaging, print and digital assets. I brought the brand's creative vision to life by writing and implementing a unique design philosophy rooted in the complexities of nature and science.
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