GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
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Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
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My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
​
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
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My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics

STEAZ TEA
I had the opportunity to work on an assignment with the objective of redesigning a logo and interpreting the new design across packaging and a landing page.
I chose Steaz Tea- a premium tea brand offering organic, green tea varieties using only the highest quality ingredients sustainably sourced from around the world.
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The result was a much more bold and premium looking brand with packaging that pops on shelf and a bright, eye-catching landing page with a clear call-to-action.




